Friday 10 May 2013
Monday 6 May 2013
Evaluation: What have you learned from your audience feedback?
Film
trailer
Audience feedback is a very
important tool to have as it is very often that the audience will notice any
smaller problems in detail if we have missed anything. The audience can either mention
an idea to improve our products or noticed a problem then we can go and change
them. Feedback from an audience is also
important as we can see if our products work. To gain audience feedback we did a focus group which will be attached.
In our focus group we used
questionnaires to gain feedback. The
first question which was asked was which gender do you think the trailer
predominantly targeted, seven out of the eight people asked said that they
thought it was both targeted at both male and female. This shows to us that our trailer works as
over half have said that it is both genders.
As a group we wanted our trailer to target mainly males but also females
as they would be able to sympathise more with the male character.
I am pleased to say that all
eight people in the focus group identified the trailer as a psychological
thriller. From looking at our
questionnaires I can quote one person said, “The general feel of insecurity and
confusion is expressed by the main character and the questions heard by the
therapist”. With quotes like this is
makes it easier for us to see that the audience chose the genre
successfully. It also shows that we have
successfully followed the codes and conventions of a psychological thriller and
tried to add our own twist on things.
We also asked the audience
what camera shots stood out for them the most whilst watching the trailer. The
shot which stood out the most to the audience was the camera shots featuring
the clock. This was an important part of
our film which we needed to make apparent to the audience from out results we
can say we were very successful in doing so.
Another important part for
us when creating out film trailer is that we wanted each character to be
presented successfully. When we asked
the audience who they thought who the protagonist was five out of the eight people
were correct. We limited the amount of
characters in the trailer as we wanted the main focus to be on main character,
but also hinting at the character of Lisa.
I think the character of Lisa creates our code of enigma as people want
to know who she is and where is she? A
person stated that the protagonist was actually “His own mind”. From this evidence above we can say that our
trailer was successful in presenting our characters. We have create a very vulnerable character
and have clearly shown the neighbour to be the antagonist in the trailer which
was our aim.
Magazine
Masthead
The first question I asked was about the
masthead. For my masthead I had five different options on the
questionnaire. TopFilm, Spotlight and
intermission only received one vote each from the ten people I asked to fill
out my questionnaire. Movie Mania was
the next highest with three votes. I
thought this would have been a popular choice as it’s an easy understandable
title. The masthead with the most about
of votes was Silver Screen which obtained four votes. I think this will be the masthead I use for
my magazine cover as it’s a well know cinema term so it will fit in well due to
the fact that I am making a film magazine.
Choice
of colours
The
next question was about the different types of colours they would like to see
on the magazine. I let them chose one to
three colours as that is how many colours I would be using on my magazine. It was very clear to see from my results that
there was a pattern of the same choices being circled. The three main colours that my audiences want
to see on the front over are red, white and black. These are all very good colours to have so I
was very pleased with the audience feedback with this question.
Actor
or character
I
then asked who they would like to see as the main image on the front of the
magazine. It was a choice between either
the actor or the actually character from the film. It was very close with the amount of votes
between the two but, having the actor on the front of the magazine was chosen
more times than having the character of the front. I know normally you see the character on the
front of the magazine but I want to break the stereotype and use the actor on
the front and it’s clear to see that is what my audience want.
Advertisements/features
I
also asked what they would like to see on the front cover. The top three choices, starting with the
lowest first was events in your region, second highest was cinema offers and
the top choice was mentions about other films. I will be using all three
of these choices on the cover as they were the ones most voted for by the
audience so that is what I shall go for.
I will focus more on advertising other films though as that go the most
votes and I want to inform my audience.
Price
Lastly
I asked my audience how much they would be willing to pay for the
magazine. I gave them a choice of three
different price ranges. Eight people
said they would be willing to between £1.50 – £2 for the magazine which is a
reasonable price. Due to this being the
most voted for this is the price that my magazine will be.
Poster
When looking at the feedback
I received from the audience they gave me positives and negatives. People said that my poster was “very clear
with the clock face and the character stood out”. This was pleasing to read as both the
character and the clock play a major part in the film so I wanted them both to
be dominating on my film poster. Another
person pointed out that my masthead standed out which was good as this will
advertise the film more. Things that the
audience offered to improve my poster was to change the colour of the tag line
as it blended in with my main image and you could not read it properly. And also about making the main image more
central or making it blend in with the background more.
Thursday 2 May 2013
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