Poster analysed

This is the poster for the film I have analysed. At the top of the poster we see a tag line saying " EXTRAORDINARY.... HARD TO SHAKE". This gives us the impression that the person reading the poster should go and see the film. Also it is in capital letters so it stands right out as one of the first things you will read on the poster. The title of the film is in the middle of the poster. This goes against stereotype as usually the name of the film is usually either at the top of the poster or at the bottom. I like the idea of the film title in the middle as again one of the things that the audience will look at. The image that they have used in the poster is very clever. The top of the image we see a woman and a man and then underneath is a picture of a solider. This is a very clever way of showing two different sides to the man. The top side of him being with his girlfriend/wife in normal life and the bottom picture of him in the army carrying a gun. It also gives us a insight into this mans life, but also leaves us with questions such as why does it look like he has been sent home from the army? The billing blocks are at the bottom of the poster this is usual for a poster. I think it is good to have them at the bottom of the poster as it doesn't take anything away from the main image and the film title. Due to the photo of the man in the army clothing we can see that it is a sort of war genre. This is called iconography.