Monday, 6 May 2013

Evaluation: What have you learned from your audience feedback?


Film trailer

Audience feedback is a very important tool to have as it is very often that the audience will notice any smaller problems in detail if we have missed anything. The audience can either mention an idea to improve our products or noticed a problem then we can go and change them.  Feedback from an audience is also important as we can see if our products work.  To gain audience feedback we did a focus group which will be attached.

In our focus group we used questionnaires to gain feedback.   The first question which was asked was which gender do you think the trailer predominantly targeted, seven out of the eight people asked said that they thought it was both targeted at both male and female.  This shows to us that our trailer works as over half have said that it is both genders.  As a group we wanted our trailer to target mainly males but also females as they would be able to sympathise more with the male character.

I am pleased to say that all eight people in the focus group identified the trailer as a psychological thriller.  From looking at our questionnaires I can quote one person said, “The general feel of insecurity and confusion is expressed by the main character and the questions heard by the therapist”.  With quotes like this is makes it easier for us to see that the audience chose the genre successfully.  It also shows that we have successfully followed the codes and conventions of a psychological thriller and tried to add our own twist on things.

We also asked the audience what camera shots stood out for them the most whilst watching the trailer. The shot which stood out the most to the audience was the camera shots featuring the clock.  This was an important part of our film which we needed to make apparent to the audience from out results we can say we were very successful in doing so.

Another important part for us when creating out film trailer is that we wanted each character to be presented successfully.  When we asked the audience who they thought who the protagonist was five out of the eight people were correct.   We limited the amount of characters in the trailer as we wanted the main focus to be on main character, but also hinting at the character of Lisa.  I think the character of Lisa creates our code of enigma as people want to know who she is and where is she?  A person stated that the protagonist was actually “His own mind”.  From this evidence above we can say that our trailer was successful in presenting our characters.  We have create a very vulnerable character and have clearly shown the neighbour to be the antagonist in the trailer which was our aim.

 Magazine

Masthead
 The first question I asked was about the masthead. For my masthead I had five different options on the questionnaire.  TopFilm, Spotlight and intermission only received one vote each from the ten people I asked to fill out my questionnaire.  Movie Mania was the next highest with three votes.  I thought this would have been a popular choice as it’s an easy understandable title.   The masthead with the most about of votes was Silver Screen which obtained four votes.  I think this will be the masthead I use for my magazine cover as it’s a well know cinema term so it will fit in well due to the fact that I am making a film magazine.
Choice of colours
The next question was about the different types of colours they would like to see on the magazine.  I let them chose one to three colours as that is how many colours I would be using on my magazine.  It was very clear to see from my results that there was a pattern of the same choices being circled.  The three main colours that my audiences want to see on the front over are red, white and black.  These are all very good colours to have so I was very pleased with the audience feedback with this question.
Actor or character
I then asked who they would like to see as the main image on the front of the magazine.  It was a choice between either the actor or the actually character from the film.  It was very close with the amount of votes between the two but, having the actor on the front of the magazine was chosen more times than having the character of the front.  I know normally you see the character on the front of the magazine but I want to break the stereotype and use the actor on the front and it’s clear to see that is what my audience want.
Advertisements/features
I also asked what they would like to see on the front cover.  The top three choices, starting with the lowest first was events in your region, second highest was cinema offers and the top choice was mentions about other films. I will be using all three of these choices on the cover as they were the ones most voted for by the audience so that is what I shall go for.  I will focus more on advertising other films though as that go the most votes and I want to inform my audience.
Price
Lastly I asked my audience how much they would be willing to pay for the magazine.  I gave them a choice of three different price ranges.  Eight people said they would be willing to between £1.50 – £2 for the magazine which is a reasonable price.  Due to this being the most voted for this is the price that my magazine will be.
Poster

When looking at the feedback I received from the audience they gave me positives and negatives.  People said that my poster was “very clear with the clock face and the character stood out”.  This was pleasing to read as both the character and the clock play a major part in the film so I wanted them both to be dominating on my film poster.  Another person pointed out that my masthead standed out which was good as this will advertise the film more.  Things that the audience offered to improve my poster was to change the colour of the tag line as it blended in with my main image and you could not read it properly.  And also about making the main image more central or making it blend in with the background more.


Tuesday, 23 April 2013

Evaluating my film magazine questionnaire

Evaluating my film magazine questionnaire Masthead The first question I asked was about the masthead. For my masthead I had five different options on the questionnaire. TopFilm, Spotlight and intermission only received one vote each from the ten people I asked to fill out my questionnaire. Movie Mania was the next highest with three votes. I thought this would have been a popular choice as it’s an easy understandable title. The masthead with the most about of votes was Silver Screen which obtained four votes. I think this will be the masthead I use for my magazine cover as it’s a well know cinema term so it will fit in well due to the fact that I am making a film magazine. Choice of colours The next question was about the different types of colours they would like to see on the magazine. I let them chose one to three colours as that is how many colours I would be using on my magazine. It was very clear to see from my results that there was a pattern of the same choices being circled. The three main colours that my audiences want to see on the front over are red, white and black. These are all very good colours to have so I was very pleased with the audience feedback with this question. Actor or character I then asked who they would like to see as the main image on the front of the magazine. It was a choice between either the actor or the actually character from the film. It was very close with the amount of votes between the two but, having the actor on the front of the magazine was chosen more times than having the character of the front. I know normally you see the character on the front of the magazine but I want to break the stereotype and use the actor on the front and it’s clear to see that is what my audience want. Advertisements/features I also asked what they would like to see on the front cover. The top three choices, starting with the lowest first was events in your region, second highest was cinema offers and the top choice was mentions about other films. I will be using all three of these choices on the cover as they were the ones most voted for by the audience so that is what I shall go for. I will focus more on advertising other films though as that go the most votes and I want to infom my audience. Price Lastly I asked my audience how much they would be willing to pay for the magazine. I gave them a choice of three different price ranges. Eight people said they would be willing to between £1.50 – £2 for the magazine which is a reasonable price. Due to this being the most voted for this is the price that my magazine will be.

Sunday, 21 April 2013

Poster questionnaire for focus group

There is only one question on the questionnaire as I wanted to have an open discussion with the other questions. Which poster do you feel is the best? Please tick the appropriate and give a reason why. • Poster 1 • Poster 2 • Poster 3 • Poster 4

My film magazine questionaire

I have made a questionnaire which I will be using in my focus group so I can get some audience feedback before making my product. This will help me see what target audience would be interested in, this will help in the development of my film magazine What do you think the masthead (title) should be? Please circle your answer • Intermission • Topfilm • Silver Screen • Movie Mania • Spotlight What would you like to see featured/ advertised on the cover of the magazine? Please circle your answer • Other films • Cinema offers • Film posters • Events happening in your region • New technology e.g ipad What colour or colours would you want to see on the cover? Please feel free to circle 1-3 different choices. • Red • Blue • Black • White • Purple • Orange • Grey • Yellow Who would you like to see as the main image, the actor or the charactor from the film? • Actor • Charactor How much would you pay for a film magazine? Please circle your answer • £1 - £1.50 • £1.50 - £2 • £2 - £2.50

Sunday, 14 April 2013

Critical analysis of my film poster

• The title of the film is “Repression”. This to me gives off a psychological element, to the film. The title is written in red which makes it stand out from the rest of the poster. The use of the red also may give us an indication into what type of genre the film is. • The main image is of the main character who is looking directly into the camera. The man is crying and looks upset. Behind the man we see a clock which is set to 11:57. This gives an indication to the audience that maybe the time has a significant effect on the mans life. The clock could be tormenting the man due to the tears on his face. The image does its job as well as it leaves us with many questions. • The character that is positioned in the middle of the poster would be identified as the main character as he is the only character we see and he is situated in the centre. • The poster carries the tagline of “Lost time is never found again”. This tagline suggests to us again that the movie is something to do with time and maybe the fact that it is affecting the man. Maybe it suggests the idea that the man is living in the past or trying to relive something. • The credits are found at the bottom of the poster. We can see the production name clearly as this may be a USP. The website is also including with the credits which is showing different types of media platforms. • The experience/ pleasure that is being offered to the audience I would say is the mysterious side to the film. The audience will want to know why the clock is such an important part of the film and why it plays a big effect on the man. The poster is a good promotion device for the trailer as people will want to see the trailer to see if they can get anymore clues from that and then hopefully the trailer would make them want to see the film.

Sunday, 20 January 2013

Evaluation from teacher and class members of my first two posters

Teachers comments. The images don't really blend together to tell a narrative, they seem disjointed. The the picture of the wife might give to much away The clock image is good - try blend into the male or his eyes. Good tag line. Class members comments. Remove the love heart as it doesn't seem to fit in with the poster. Instead you could have the woman in the background. Repression suggests that the male is repressing bad thoughts in his head which shows a psychological element to the film. What is the significance of the clock? "Lost time is never found again" suggests maybe that the time is a big element in the film and it is also backed up by having the clock on the poster. The love heart suggests that there is a romance between the male and female( intimate relationship) The main character layered with a clock and the love heart surrounding the woman suggests his heart belongs to her The production name gives an indication into the genre of the film. Aimed at a mature audience due to the nature of the title as it is linked with psychological elements.